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This course introduces students to creative practice, focusing on theoretical, practical, and technical components. In early stages, students develop essential skills for academic success and personal growth, emphasizing reflection and technical skills like visual communication. As they progress, they engage with methodologies, enhancing understanding of processes and fostering critical thinking, collaboration, and problem-solving. Later units emphasize specialization and independent learning, encouraging self-initiated projects and professional outcomes. Throughout, students refine analytical, academic writing, and project management skills, promoting a holistic approach to creative practice.

The BA (Hons) Business and Management for Creatives is designed to develop students' knowledge, skills and understanding of business and management within creative and wider professional contexts. The Level 5 and Level 6 stages provide a clear progression route for students completing the validated CertHE Business and Management for Creatives. The course combines core business and management principles with opportunities to apply learning through creative, practical and live project-based activities. Students will develop their ability to think creatively and critically, analyse complex real-world challenges, and evaluate and implement effective solutions across a range of creative industries and professional settings. Throughout Levels 5 and 6, students will develop a broad range of transferable and professional skills, including critical analysis, creative thinking, problem-solving, decision-making and the practical application of business and management knowledge. The programme is particularly suited to students seeking to strengthen their entrepreneurial and management capabilities alongside their creative thinking, preparing them to respond effectively to the demands of the creative economy and wider employment landscape.